Launch of a brand
After the branding activities (naming and logo design) for the new energy provider and multi-utility company withU, it was time to communicate its launch on the market in a distinctive and unforgettable way.
In order to raise awareness of a new brand, you have to start right from its name, wich - in this case - sounded like the title of a famous song...The power of a jingle, like the energy provided by WithU, can be surprisingly strong.
